网络传媒WordPress站点柔性广告供应链配置教程
引言：为什么需要柔性广告供应链？
在当今数字化媒体环境中，网络传媒站点面临着广告需求多样化、流量波动频繁的挑战。传统的固定广告位配置已无法满足动态市场需求，而柔性广告供应链则提供了灵活、高效的解决方案。本教程将详细介绍如何在WordPress站点中配置柔性广告供应链，帮助您最大化广告收益的同时提升用户体验。
环境准备与基础配置
1. WordPress环境要求
确保您的WordPress站点满足以下要求：
- WordPress 5.0或更高版本
- PHP 7.4或更高版本
- 至少256MB内存限制
- 已安装并激活广告管理插件（如Advanced Ads）
2. 安装必要插件
通过WordPress后台安装以下插件：
- Advanced Ads（广告管理）
- Ad Inserter（广告插入）
- WP Rocket（缓存优化，可选但推荐）
核心代码配置：广告位动态管理系统
3. 创建广告位管理模块
以下代码创建一个广告位管理类，用于动态分配和管理广告位：
<?php
/**
* 柔性广告位管理器
* 功能：动态管理广告位分配，根据条件展示不同广告
*/
class Flexible_Ad_Manager {
private $ad_positions;
private $current_conditions;
/**
* 初始化广告管理器
*/
public function __construct() {
$this->ad_positions = array();
$this->current_conditions = $this->get_current_conditions();
// 注册WordPress钩子
add_action('wp_head', array($this, 'add_ad_styles'));
add_action('init', array($this, 'register_ad_positions'));
}
/**
* 获取当前页面条件
* @return array 包含页面类型、设备、用户角色等条件
*/
private function get_current_conditions() {
$conditions = array(
'device_type' => $this->detect_device(),
'user_role' => $this->get_user_role(),
'page_type' => $this->get_page_type(),
'traffic_level' => $this->get_traffic_level(),
'time_of_day' => current_time('H')
);
return apply_filters('flexible_ad_conditions', $conditions);
}
/**
* 检测设备类型
* @return string mobile|desktop|tablet
*/
private function detect_device() {
if (wp_is_mobile()) {
return 'mobile';
}
return 'desktop';
}
/**
* 注册广告位
*/
public function register_ad_positions() {
// 定义核心广告位
$core_positions = array(
'header_banner' => array(
'name' => '顶部横幅',
'description' => '页面顶部横幅广告位',
'default_size' => '728x90',
'max_ads' => 1,
'conditions' => array('device_type' => 'desktop')
),
'article_inline' => array(
'name' => '文章内嵌',
'description' => '文章内容中间插入的广告位',
'default_size' => '300x250',
'max_ads' => 3,
'conditions' => array('page_type' => 'single')
),
'sidebar_sticky' => array(
'name' => '侧边栏悬浮',
'description' => '侧边栏悬浮广告位',
'default_size' => '300x600',
'max_ads' => 1,
'conditions' => array()
)
);
$this->ad_positions = apply_filters('register_ad_positions', $core_positions);
}
/**
* 根据条件获取合适的广告
* @param string $position_id 广告位ID
* @return string 广告HTML代码
*/
public function get_advertisement($position_id) {
if (!isset($this->ad_positions[$position_id])) {
return '';
}
$position = $this->ad_positions[$position_id];
// 检查广告位条件是否满足
if (!$this->check_conditions($position['conditions'])) {
return '';
}
// 获取广告代码（这里可以连接广告服务器API）
$ad_code = $this->fetch_ad_from_supply($position_id);
return $this->wrap_ad_code($ad_code, $position_id);
}
/**
* 从广告供应链获取广告
* @param string $position_id 广告位ID
* @return string 广告代码
*/
private function fetch_ad_from_supply($position_id) {
// 这里可以集成多个广告网络API
$ad_networks = array(
'google_ad_manager',
'amazon_a9',
'custom_ad_server'
);
// 根据优先级获取广告
foreach ($ad_networks as $network) {
$ad_code = apply_filters('fetch_ad_' . $network, '', $position_id, $this->current_conditions);
if (!empty($ad_code)) {
return $ad_code;
}
}
// 返回备用广告
return $this->get_fallback_ad($position_id);
}
/**
* 包装广告代码
* @param string $ad_code 原始广告代码
* @param string $position_id 广告位ID
* @return string 包装后的广告HTML
*/
private function wrap_ad_code($ad_code, $position_id) {
$wrapper = '<div class="ad-container ad-%s" data-position="%s" data-time="%s">';
$wrapper .= '<div class="ad-label">广告</div>';
$wrapper .= '%s';
$wrapper .= '</div>';
return sprintf($wrapper,
esc_attr($position_id),
esc_attr($position_id),
current_time('timestamp'),
$ad_code
);
}
/**
* 添加广告样式
*/
public function add_ad_styles() {
?>
<style>
.ad-container {
margin: 20px 0;
text-align: center;
position: relative;
}
.ad-label {
font-size: 10px;
color: #999;
text-transform: uppercase;
margin-bottom: 5px;
}
.ad-mobile .ad-container {
margin: 10px 0;
}
@media (max-width: 768px) {
.ad-container {
max-width: 100%;
overflow: hidden;
}
}
</style>
<?php
}
}
// 初始化广告管理器
$GLOBALS['flexible_ad_manager'] = new Flexible_Ad_Manager();
/**
* 模板函数：显示广告
* @param string $position_id 广告位ID
*/
function display_advertisement($position_id) {
global $flexible_ad_manager;
if ($flexible_ad_manager) {
echo $flexible_ad_manager->get_advertisement($position_id);
}
}
?>广告供应链集成配置
4. 多广告源集成
创建广告源集成类，连接多个广告网络：
<?php
/**
* 广告供应链集成管理器
* 功能：集成多个广告源，实现广告轮换和优先级管理
*/
class Ad_Supply_Chain_Manager {
private $ad_sources;
private $fill_rate_tracker;
public function __construct() {
$this->ad_sources = $this->register_ad_sources();
$this->fill_rate_tracker = get_option('ad_fill_rate_tracker', array());
// 定期清理跟踪数据
add_action('ad_cleanup_daily', array($this, 'cleanup_old_data'));
}
/**
* 注册广告源
*/
private function register_ad_sources() {
$sources = array(
'direct_sales' => array(
'name' => '直接销售',
'priority' => 10,
'fill_rate' => 0.95,
'callback' => 'get_direct_ad'
),
'google_ad_manager' => array(
'name' => 'Google Ad Manager',
'priority' => 20,
'fill_rate' => 0.85,
'callback' => 'get_gam_ad'
),
'header_bidding' => array(
'name' => '头部竞价',
'priority' => 30,
'fill_rate' => 0.75,
'callback' => 'get_header_bidding_ad'
),
'network_fallback' => array(
'name' => '广告网络备用',
'priority' => 40,
'fill_rate' => 0.99,
'callback' => 'get_network_fallback_ad'
)
);
return apply_filters('register_ad_sources', $sources);
}
/**
* 获取广告（按优先级）
*/
public function get_ad($position_id, $conditions) {
// 按优先级排序广告源
uasort($this->ad_sources, function($a, $b) {
return $a['priority'] - $b['priority'];
});
foreach ($this->ad_sources as $source_id => $source) {
$ad_code = call_user_func($source['callback'], $position_id, $conditions);
if (!empty($ad_code)) {
// 更新填充率统计
$this->update_fill_rate($source_id, true);
return $ad_code;
} else {
$this->update_fill_rate($source_id, false);
}
}
return $this->get_house_ad($position_id);
}
/**
* 获取直接销售广告
*/
private function get_direct_ad($position_id, $conditions) {
// 这里可以连接数据库或API获取直接销售的广告
$direct_ads = get_option('direct_ad_inventory', array());
if (isset($direct_ads[$position_id])) {
$ad = $direct_ads[$position_id];
// 检查广告是否满足条件
if ($this->check_ad_conditions($ad, $conditions)) {
return $ad['code'];
}
}
return '';
}
/**
* 获取Google Ad Manager广告
*/
private function get_gam_ad($position_id, $conditions) {
// GAM广告代码模板
$gam_templates = array(
'header_banner' => '
<script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script>
<script>
window.googletag = window.googletag || {cmd: []};
googletag.cmd.push(function() {
googletag.defineSlot("/1234567/example_site", [728, 90], "div-gpt-ad-{{timestamp}}")
.addService(googletag.pubads());
googletag.pubads().enableSingleRequest();
googletag.enableServices();
});
</script>
<div id="div-gpt-ad-{{timestamp}}">
<script>
googletag.cmd.push(function() { googletag.display("div-gpt-ad-{{timestamp}}"); });
</script>
</div>',
'article_inline' => '<!-- 300x250广告位代码 -->'
);
if (isset($gam_templates[$position_id])) {
return str_replace('{{timestamp}}', time(), $gam_templates[$position_id]);
}
return '';
}
/**
* 获取备用广告（品牌宣传或相关推荐）
*/
private function get_house_ad($position_id) {
$house_ads = array(
'header_banner' => '<a href="/contact" class="house-ad"><img src="/wp-content/uploads/house-ad-728x90.jpg" alt="广告位招租"></a>',
'article_inline' => '<div class="house-ad"><h4>推荐阅读</h4><ul><li><a href="/related-article">相关文章标题</a></li></ul></div>'
);
return isset($house_ads[$position_id]) ? $house_ads[$position_id] : '';
}
}
?>高级功能：智能优化与A/B测试
5. 广告性能优化模块
<?php
/**
* 广告性能优化器
* 功能：监控广告表现并自动优化配置
*/
class Ad_Performance_Optimizer {
public function __construct() {
// 记录广告展示和点击
add_action('wp_footer', array($this, 'add_tracking_script'));
add_action('wp_ajax_ad_click_track', array($this, 'track_ad_click'));
add_action('wp_ajax_nopriv_ad_click_track', array($this, 'track_ad_click'));
}
/**
* 添加广告跟踪脚本
*/
public function add_tracking_script() {
?>
<script>
document.addEventListener('DOMContentLoaded', function() {
// 跟踪广告展示
var adContainers = document.querySelectorAll('.ad-container');
adContainers.forEach(function(container) {
var position = container.getAttribute('data-position');
// 发送展示跟踪请求
fetch('/wp-admin/admin-ajax.php', {
method: 'POST',
headers: {
'Content-Type': 'application/x-www-form-urlencoded',
},
body: 'action=ad_impression_track&position=' + position
});
// 跟踪点击
container.addEventListener('click', function(e) {
if (e.target.closest('a')) {
fetch('/wp-admin/admin-ajax.php', {
method: 'POST',
headers: {
'Content-Type': 'application/x-www-form-urlencoded',
},
body: 'action=ad_click_track&position=' + position
});
}
});
});
});
</script>
<?php
}
/**
* 自动优化广告位置
*/
public function auto_optimize_placements() {
$performance_data = get_option('ad_performance_data', array());
foreach ($performance_data as $position_id => $data) {
$ctr = $data['clicks'] / max(1, $data['impressions']);
$viewability = $data['viewable_impressions'] / max(1, $data['impressions']);
// 如果CTR低于阈值，调整广告位
if ($ctr < 0.001 && $data['impressions'] > 1000) {
$this->adjust_ad_position($position_id);
}
// 如果可见度低，考虑移除或替换广告位
if ($viewability < 0.5 && $data['impressions'] > 500) {
$this->notify_low_viewability($position_id, $viewability);
}
}
}
}
?>实施步骤与最佳实践
6. 部署与测试流程
-
分阶段部署：
- 第一阶段：在非关键页面测试
- 第二阶段：逐步扩大部署范围
- 第三阶段：全站部署
-
监控指标：
- 广告填充率（Fill Rate）
- 点击率（CTR）
- 每千次展示收益（RPM）
- 页面加载速度影响
-
A/B测试配置：
// A/B测试示例配置 $ab_test_config = array( 'test_id' => 'ad_position_optimization', 'variants' => array( 'A' => array('position' => 'after_paragraph_2', 'weight' => 0.5), 'B' => array('position' => 'after_paragraph_3', 'weight' => 0.5) ), 'primary_metric' => 'ctr', 'duration_days' => 14 );
7. 维护与优化建议
-
定期审核：
- 每月分析广告表现数据
- 每季度审查广告合作伙伴
- 定期更新广告创意
-
技术优化：
- 使用懒加载提升页面速度
- 实现广告代码异步加载
- 设置广告请求超时机制
-
用户体验平衡：
- 控制广告密度（建议不超过30%屏幕空间）
- 确保广告内容与网站主题相关
- 提供明显的广告标识
结语
通过本教程介绍的柔性广告供应链配置，您的WordPress站点将能够动态响应市场变化，优化广告收益的同时保持用户体验。关键成功因素包括：持续监控、数据驱动决策以及灵活调整策略。随着广告技术不断发展，建议定期更新您的配置以利用最新优化技术。
记住，最有效的广告配置是那些能够在商业目标和用户体验之间找到平衡点的方案。通过A/B测试和数据监控，您可以不断优化配置，实现可持续的广告收入增长。
注意：在实际部署前，请确保：
- 遵守相关广告法规和隐私政策（如GDPR、CCPA）
- 测试所有代码在您的特定环境中的兼容性
- 配置适当的缓存策略以避免性能问题
- 设置详细的监控和报警机制
网络传媒WordPress站点柔性广告供应链配置教程（续）
八、动态广告规则引擎实现
8.1 基于上下文的广告决策系统
<?php
/**
* 智能广告规则引擎
* 功能：根据多重条件动态决定广告展示策略
*/
class Ad_Rules_Engine {
private $rules = [];
private $context;
public function __construct() {
$this->load_rules();
$this->context = $this->build_context();
add_filter('should_show_ad', [$this, 'evaluate_rules'], 10, 2);
add_action('save_post', [$this, 'update_content_rules']);
}
/**
* 构建当前页面上下文
*/
private function build_context() {
global $post;
$context = [
// 用户维度
'user' => [
'is_logged_in' => is_user_logged_in(),
'user_role' => $this->get_current_user_role(),
'user_segment' => $this->get_user_segment(),
'geo_location' => $this->get_user_location(),
'device' => $this->get_device_type(),
],
// 内容维度
'content' => [
'post_type' => get_post_type(),
'category' => $this->get_primary_category(),
'tags' => $this->get_post_tags(),
'word_count' => $this->get_word_count(),
'publish_age' => $this->get_publish_age(),
],
// 时间维度
'time' => [
'hour_of_day' => (int)date('H'),
'day_of_week' => date('w'),
'is_weekend' => in_array(date('w'), [0, 6]),
'season' => $this->get_season(),
],
// 性能维度
'performance' => [
'page_load_time' => $this->get_page_load_time(),
'ad_fill_rate' => $this->get_ad_fill_rate(),
'viewability_score' => $this->get_viewability_score(),
]
];
return apply_filters('ad_rules_context', $context);
}
/**
* 加载广告规则
*/
private function load_rules() {
// 基础规则
$this->rules = [
// 规则1：新用户展示欢迎广告
[
'id' => 'new_user_welcome_ad',
'condition' => function($context) {
return !$context['user']['is_logged_in'] &&
$this->is_new_session();
},
'action' => [
'ad_type' => 'welcome',
'priority' => 10,
'frequency_cap' => 3 // 每会话最多3次
]
],
// 规则2：高价值内容减少广告密度
[
'id' => 'premium_content_rule',
'condition' => function($context) {
$premium_categories = ['premium', 'exclusive'];
return in_array($context['content']['category'], $premium_categories) ||
get_post_meta(get_the_ID(), 'is_premium', true);
},
'action' => [
'max_ads_per_page' => 2,
'ad_quality' => 'high',
'exclude_ad_types' => ['popup', 'interstitial']
]
],
// 规则3：移动设备优化
[
'id' => 'mobile_optimization',
'condition' => function($context) {
return $context['user']['device'] === 'mobile';
},
'action' => [
'ad_sizes' => ['300x250', '320x50', '300x50'],
'load_strategy' => 'lazy',
'delay_loading' => 1000 // 延迟1秒加载
]
],
// 规则4：高峰时段调整
[
'id' => 'peak_hours_adjustment',
'condition' => function($context) {
$hour = $context['time']['hour_of_day'];
return ($hour >= 19 && $hour <= 23) || // 晚间高峰
($hour >= 8 && $hour <= 10); // 早晨高峰
},
'action' => [
'ad_density' => 'high',
'refresh_rate' => 30, // 30秒刷新
'enable_video_ads' => true
]
]
];
// 加载自定义规则
$custom_rules = get_option('ad_custom_rules', []);
$this->rules = array_merge($this->rules, $custom_rules);
}
/**
* 评估所有规则
*/
public function evaluate_rules($default_decision, $ad_position) {
$applicable_rules = [];
foreach ($this->rules as $rule) {
if (call_user_func($rule['condition'], $this->context)) {
$applicable_rules[] = $rule;
}
}
// 按优先级排序
usort($applicable_rules, function($a, $b) {
return ($b['action']['priority'] ?? 0) - ($a['action']['priority'] ?? 0);
});
// 应用最高优先级规则
if (!empty($applicable_rules)) {
$primary_rule = $applicable_rules[0];
return $this->apply_rule_action($primary_rule['action'], $ad_position);
}
return $default_decision;
}
/**
* 应用规则动作
*/
private function apply_rule_action($action, $ad_position) {
$result = [
'show_ad' => true,
'config' => []
];
foreach ($action as $key => $value) {
switch ($key) {
case 'max_ads_per_page':
$result['config']['max_ads'] = $value;
break;
case 'ad_sizes':
$result['config']['sizes'] = $value;
break;
case 'load_strategy':
$result['config']['load_strategy'] = $value;
break;
case 'exclude_ad_types':
if (in_array($ad_position, $value)) {
$result['show_ad'] = false;
}
break;
case 'frequency_cap':
if (!$this->check_frequency_cap($value)) {
$result['show_ad'] = false;
}
break;
}
}
return $result;
}
/**
* 检查频率限制
*/
private function check_frequency_cap($max_views) {
$session_id = $this->get_session_id();
$key = 'ad_views_' . $session_id;
$views = (int)get_transient($key);
if ($views >= $max_views) {
return false;
}
set_transient($key, $views + 1, HOUR_IN_SECONDS);
return true;
}
}
// 初始化规则引擎
$GLOBALS['ad_rules_engine'] = new Ad_Rules_Engine();
?>九、实时竞价（RTB）集成
9.1 Prebid.js 集成配置
/**
* Prebid.js 配置 - 实现头部竞价
* 文件：/wp-content/themes/your-theme/js/prebid-config.js
*/
var pbjs = pbjs || {};
pbjs.que = pbjs.que || [];
// 预配置广告单元
var adUnits = [{
code: 'header-banner',
mediaTypes: {
banner: {
sizes: [
[728, 90],
[970, 250]
]
}
},
bids: [{
bidder: 'appnexus',
params: {
placementId: '13144370'
}
}, {
bidder: 'rubicon',
params: {
accountId: '1001',
siteId: '113932',
zoneId: '535510'
}
}, {
bidder: 'openx',
params: {
unit: '540679784',
delDomain: 'se-demo-d.openx.net'
}
}]
}, {
code: 'sidebar-ad',
mediaTypes: {
banner: {
sizes: [
[300, 250],
[300, 600]
]
}
},
bids: [{
bidder: 'ix',
params: {
siteId: '123456',
size: [300, 250]
}
}]
}];
// Prebid.js 配置
pbjs.que.push(function() {
// 添加竞价者
pbjs.addAdUnits(adUnits);
// 设置竞价超时
pbjs.setConfig({
bidderTimeout: 1000,
priceGranularity: 'medium',
enableSendAllBids: true
});
// 请求竞价
pbjs.requestBids({
timeout: 1000,
adUnitCodes: ['header-banner', 'sidebar-ad'],
bidsBackHandler: function(bids) {
// 竞价完成后调用GPT
googletag.cmd.push(function() {
pbjs.que.push(function() {
pbjs.setTargetingForGPTAsync();
googletag.pubads().refresh();
});
});
}
});
});
// Google Publisher Tag 配置
googletag.cmd.push(function() {
// 定义广告位
var headerSlot = googletag.defineSlot('/1234567/header_banner', [[728, 90], [970, 250]], 'header-banner')
.addService(googletag.pubads());
var sidebarSlot = googletag.defineSlot('/1234567/sidebar_ad', [[300, 250], [300, 600]], 'sidebar-ad')
.addService(googletag.pubads());
// 启用服务
googletag.pubads().enableSingleRequest();
googletag.pubads().collapseEmptyDivs();
googletag.enableServices();
});9.2 PHP端竞价支持
<?php
/**
* 实时竞价支持类
* 功能：管理RTB配置和响应处理
*/
class RTB_Manager {
private $bidders;
private $price_floor;
public function __construct() {
$this->load_bidder_config();
$this->price_floor = $this->calculate_price_floor();
add_action('wp_ajax_nopriv_rtb_bid_request', [$this, 'handle_bid_request']);
add_action('wp_ajax_rtb_bid_request', [$this, 'handle_bid_request']);
}
/**
* 加载竞价者配置
*/
private function load_bidder_config() {
$this->bidders = [
'appnexus' => [
'endpoint' => 'https://ib.adnxs.com/openrtb2',
'seat_id' => get_option('appnexus_seat_id'),
'timeout' => 200,
'price_floor' => 0.50
],
'rubicon' => [
'endpoint' => 'https://exapi.rubiconproject.com/a/api/exchange.json',
'account_id' => get_option('rubicon_account_id'),
'timeout' => 250,
'price_floor' => 0.30
],
'openx' => [
'endpoint' => 'https://rtb.openx.net/openrtb/2.5',
'publisher_id' => get_option('openx_publisher_id'),
'timeout' => 300,
'price_floor' => 0.40
]
];
}
/**
* 处理竞价请求
*/
public function handle_bid_request() {
// 验证请求
if (!$this->validate_request()) {
wp_send_json_error('Invalid request', 400);
}
$ad_unit = sanitize_text_field($_POST['ad_unit']);
$user_data = $this->sanitize_user_data($_POST['user_data']);
// 并发请求所有竞价者
$bids = $this->request_bids_concurrently($ad_unit, $user_data);
// 选择最高出价
$winning_bid = $this->select_winning_bid($bids);
// 返回响应
$response = [
'bid' => $winning_bid,
'currency' => 'USD',
'ttl' => 300,
'adomain' => $winning_bid['advertiser_domain'] ?? ''
];
wp_send_json_success($response);
}
/**
* 并发请求竞价
*/
private function request_bids_concurrently($ad_unit, $user_data) {
$bids = [];
$mh = curl_multi_init();
$handles = [];
foreach ($this->bidders as $bidder_name => $config) {
$request_data = $this->build_bid_request($bidder_name, $ad_unit, $user_data);
$ch = curl_init($config['endpoint']);
curl_setopt_array($ch, [
CURLOPT_RETURNTRANSFER => true,
CURLOPT_POST => true,
CURLOPT_POSTFIELDS => json_encode($request_data),
CURLOPT_HTTPHEADER => [
'Content-Type: application/json',
'x-openrtb-version: 2.5'
],
CURLOPT_TIMEOUT_MS => $config['timeout']
]);
curl_multi_add_handle($mh, $ch);
$handles[$bidder_name] = $ch;
}
// 执行并发请求
$running = null;
do {
curl_multi_exec($mh, $running);
curl_multi_select($mh);
} while ($running > 0);
// 处理响应
foreach ($handles as $bidder_name => $ch) {
$response = curl_multi_getcontent($ch);
$bid = $this->parse_bid_response($bidder_name, $response);
if ($bid && $bid['price'] >= $this->bidders[$bidder_name]['price_floor']) {
$bids[] = $bid;
}
curl_multi_remove_handle($mh, $ch);
curl_close($ch);
}
curl_multi_close($mh);
return $bids;
}
/**
* 构建竞价请求
*/
private function build_bid_request($bidder, $ad_unit, $user_data) {
$site_id = get_current_blog_id();
$request = [
'id' => uniqid('bid_', true),
'imp' => [[
'id' => '1',
'banner' => [
'w' => $ad_unit['width'],
'h' => $ad_unit['height'],
'pos' => $ad_unit['position']
],
'bidfloor' => $this->price_floor,
'bidfloorcur' => 'USD'
]],
'site' => [
'id' => (string)$site_id,
'domain' => $_SERVER['HTTP_HOST'],
'page' => home_url(add_query_arg(null, null)),
'publisher' => [
'id' => $this->bidders[$bidder]['seat_id'] ?? ''
]
],
'device' => [
'ua' => $_SERVER['HTTP_USER_AGENT'],
'ip' => $this->get_client_ip(),
'geo' => $user_data['geo'] ?? null
],
'user' => [
'id' => $this->get_user_id_hash(),
'buyeruid' => $user_data['buyer_uid'] ?? ''
],
'at' => 1, // 第一次价格拍卖
'tmax' => $this->bidders[$bidder]['timeout']
];
return apply_filters('rtb_bid_request', $request, $bidder);
}
}
?>十、广告质量与屏蔽管理
10.1 广告质量检测系统
<?php
/**
* 广告质量监控器
* 功能：检测和过滤低质量广告
*/
class Ad_Quality_Monitor {
private $blocked_domains;
private $sensitivity_level;
public function __construct() {
$this->blocked_domains = $this->load_blocked_domains();
$this->sensitivity_level = get_option('ad_sensitivity_level', 'medium');
add_filter('ad_content_before_display', [$this, 'check_ad_quality']);
add_action('ad_quality_scan_daily', [$this, 'daily_quality_scan']);
}
/**
* 检查广告质量
*/
public function check_ad_quality($ad_content) {
$checks = [
'malware' => $this->check_for_malware($ad_content),
'blocked_domain' => $this->check_blocked_domain($ad_content),
'sensitive_content' => $this->check_sensitive_content($ad_content),
'auto_redirect' => $this->check_auto_redirect($ad_content),
'excessive_size' => $this->check_ad_size($ad_content),
'invalid_markup' => $this->validate_markup($ad_content)
];
$failed_checks = array_filter($checks);
if (!empty($failed_checks)) {
$this->log_quality_issue($failed_checks, $ad_content);
// 根据敏感度级别决定是否屏蔽
if ($this->should_block_ad($failed_checks)) {
return $this->get_replacement_ad();
}
// 标记可疑广告